Your palms started to sweat as you decided what to do next. Then you discovered themes and plugins.
You jumped from theme, to theme to find the perfect fit.
Finally after spending a night in the ThemeForest you happen to discover THE THEME.
You know what I mean. When you find that PERFECT WordPress theme and you load that bad boy up and…
It’s Nothing Like What You Expected
But I am tech-savvy you say.
But I’m an expert with Microsoft Word and Powerpoint you say, surely WordPress can’t be that hard you say.
You feel defeated, technologically inept, and unable to make WordPress do what you want.
You think to yourself, “Whatever happened to just using the WYSIWYG editor in Dreamweaver to build sites? I’m too gangster for this CMS stuff”
And yet little do you know that…
You’re Smarter Than 90% Of Your Clients
When it comes to using technology you’re a thousand times better at this geeky stuff than your clients will ever be.
WTF Is This? – Said Every Client Ever
Now imagine THAT BIG CLIENT. They have a business to run and problems to solve to ensure that their coffers are stuffed to the brim.
When they see this Dashboard they feel anxiety. This Dashboard evokes the “I went to school naked” dream sort of anxiety in your clients.
Your client is saying, “I don’t have time for this and I don’t care about this, I’ve got a business to run”.
So you simplified the Dashboard, so you offer them WordPress training, and you scream from the highest mountain tops to your clients that you use WordPress as your main selling point.
You’re focusing on all the wrong things.
Don’t Push Technology On Your Clients, Push Solutions
Most clients don’t care if you build their site using Squarespace, WordPress or Morse code. Beep beep beep here’s your website.
When you sell your product to your clients, you should be focusing on providing solutions to your client’s problems.
Your client’s problem is not a lack of WordPress in their life, it’s usually something like this,
- I need more leads
- I don’t know what I want, but I want it now
- My website is out of date/unprofessional/not converting well etc..
Your job is to provide the right solution, and the right tool for that job. Most of the time it’s WordPress, sometimes it’s not.
When was the last time you hired an HVAC repair guy just because you like the brand of tools they are using to work on your air conditioning unit? (I’m in Las Vegas these guys are super important around here.)
When you sell WordPress related services, you are selling to other people in the WordPress community. When you sell “High Converting Digital Solutions For Real Estate Agents” you are selling a solution to a Real Estate agents problem.
The First Rule Of WordPress With Clients, Is Don’t Talk About WordPress With Clients
When you’re in the initial discovery meeting to get to know that new client 99.9324% of the conversation should be about THEIR BUSINESS, and THEIR BUSINESS GOALS.
The first question I ask is, “What is this website supposed to do?”
Always make your clients focus on their problems, your job is to provide solutions.
If your clients are focused on your tools, or telling you how to implement your solution you’re doing it wrong.
Your Clients Don’t Care, But You Need To
WordPress is the most revolutionary Open Source CMS ever to slap the whole wide internet across the face.
It’s important that you understand the technology that you are using inside and out.
An expert carpenter might know how to build a house, but without the right tools Bob the carpenter will never get past the first step.
Talk about WordPress. Talk about it a lot… with other geeks.
Take part in WP Facebook groups, Slack groups, read blogs, and go to meetups. Staying on the cutting edge of what’s happening in the WP community allows you to refine your dexterity with the tool of your choice to provide a better end product to your clients.
Not sure where to get the latest and greatest WordPress? Here are some recommendations.
- Offer monthly maintenance plans to manage your client’s website rather than selling an “easy to edit website”. Hint: WordPress is not easy for most people.
- Sell solutions to their business problems, don’t sell your clients on the tools you use.
- Understand that what’s easy for you isn’t easy for your clients.